Re-generation: The Next Wave of Entrepreneurship is in Sustainability

A new type of thinking is essential if mankind is to survive and move towards higher levels. - Albert Einstein

U.S. as Global Innovators

Our nation’s economic success has always been based on our technological superiority coupled with an entrepreneurial spirit: In the 1940’s, it was our superior infrastructure and distribution capabilities. In the 60’s and 70’s, we had an explosion of scientific revolutions through the “space race.” And in the late 80’s and 90’s, the technological revolution turned into the internet revolution.


In 2011, there is no longer a debate regarding the five key issues of sustainability:

  • petro-politics
  • climate change
  • energy poverty
  • biodiversity loss

To bet against their effect on us is to “bet against 670,000 straight years of data, and to hope that we are going to get lucky this time” Caltech Energy Chemist, Nate Lewis puts it.

In Hot, Flat, and Crowded, Thomas Friedman proclaims that these five key issues regarding sustainability reached their critical mass around the year 2000 and that:

The world will not evolve past its current state of crisis by using the same thinking that created the situation — Albert Einstein

Entrepreneurship as a Solution For ET Revolution

The smart appliance market is projected to grow from $3.06 billion in 2011 to $15.13 billion in 2015.

Leading IT giants beginning to fiercely compete over this ET space is a clear market indicator. Zpryme Consulting has predicted that the smart appliance market is projected to grow from $3.06 billion in 2011 to $15.13 billion in 2015. Google is also launching LED lightbulbs in Decemeber that will work with their energy network and that can be controlled and monitored via any Android device. With smart-grid technology becoming scalable, as well as personal interactive technology, the possibilities for new products are nearly limitless.

Philosophy Heading Forward

Where others wait due to a mismatch between aspirations and resources deemed “impossible,” entrepreneurs create and innovate.

If we can make the unflat world flatter by extending electricity to the 1.6 billion people who don’t have it, we can connect all those brains to the 99 percent [of knowledge] that everybody knows. ‘That is when you will have innovation everywhere” — Jeff Wacker, Futurist for Electronic Data Systems



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